• Summary

    I’m a highly motivated, creative and passionate leader, driven by the creation and exceptional execution of winning ideas. From conception to realisation, I have over 15 years of branded content creation, marketing & producing experience across digital, social, radio, tv and events.

    From the moment an idea is sparked to implementation, I have a proven track record of influencing successful outcomes with key stakeholders alongside building & leading strong teams. With extensive experience in digital campaigns, I continually research new concepts, inspire others to stay ahead of the curve and pursue projects that challenge.

  • Experience

    Ensemble Australia

    Group Ideas Director
    October 2015 - Present

    ENSEMBLE is a non traditional creative agency. A bunch of not-so-advertising people bent on one thing - creating communications, experiences and products that people actually choose to engage with. We call them Opt-In™ ideas.

    Responsibilities:
    • Overseeing the creation and curation of non-traditional, strategically relevant ideas, that solve client challenges and get people talking.

    • Develop, guide & inspire individuals within the Ideas and Strategy Unit alongside relevant craft experts inputting into specific responses.

    • Clients include Australian Grand Prix Corporation, Bunnings, Bupa, Coles, KFC, Industry Super Funds, Nestle, NSW Government, Officeworks, RACWA, Roadshow, Simplot and TAC.

    Clover.com.au

    Startup Marketing Advisor

    November 2015 - Present

    Clover.com.au is Australia's most advanced automated investment service for web and mobile. We help Australians better grow and manage their wealth through smart technology. 

     

    Created by a team of investment professionals, academics and technologists, Clover.com.au is investing re-imagined; personalised, human-centered and transparent.

    Ensemble Australia

    National Creative Strategy Director
    April 2014 - October 2015
    Responsibilities:
    • Leading the conceptualisation & development of non-traditional, strategically relevant concepts, that solve client challenges and get people talking.

    • Develop, guide & motivate individuals within the Creative Strategy Unit alongside relevant craft experts inputting into specific responses.

    • Clients include Australian Grand Prix Corporation, Bunnings, Coles, iiNet, Industry Super Funds, Officeworks, Roadshow and Target.

    Southern Cross Austereo

    Response & Activation Director (Sydney & Melbourne)
    May 2013 - Mar 2014
    Responsibilities:
    • Maximise revenue and audience engagement by overseeing the development and activation of cutting edge client solutions, including branded content creation that engages and entertains across traditional, digital, social and experiential platforms.

    • Work alongside Content, Sales and Digital to conceptualise and realise ground breaking ideas, regardless of scale or platform.

    • Provide strategic leadership, motivation, growth and development for 14 Response & Activation specialists.

    Southern Cross Austereo

    Head Of Response & Activation (Melbourne)
    Aug 2010 - Apr 2013
    Responsibilities:
    • Create, develop and oversee integrated client responses across the Melbourne business unit that maximise revenue and ratings.

    • Lead a team of 6 while also responding and activating integrated client campaigns of scale.

    • Facilitate brainstorms and negotiations with key stakeholders, influencing outcomes as required.

    Austereo

    Creative Solutions Director
    Jan 2009 - Jul 2010
    Responsibilities:
    • Conceptualise and develop integrated client responses that compliment and magnify our clients and content strategies.
    • Develop audio and visual packaging to demonstrate concepts.

    Austereo

    Fifi Box Show Producer
    Apr 2009 - May 2010
    The Fifi Box Show aired nationally across the Today Network each Saturday from 10am-12pm. Together with Fifi, I headed up the production team while sourcing both content and celebrity co-hosts each week.

    IMG Media

    Total Rugby Narrator
    Jan 2008 - Dec 2008
    Total Rugby is a weekly TV magazine show made for the International Rugby Board that's broadcast to over 130 countries.

    Across the 2008 series I was the co-narrator on the show.

    Global Radio

    Commercial Programme Controller
    Oct 2006 - Dec 2008
    Responsibilities:
    • Oversee, approve and create all promotional & sponsorship content.
    • Work closely with sales, programming & online to ensure client activity achieves both client and programming objectives.
    • Coordinate and facilitate brainstorms with programming teams.

    DMG Radio

    Breakfast Producer, Promotions Manager, Announcer
    Dec 2001 - Dec 2005
    Initially I hosted the late night show at Nova, however soon after I hosted the "Nova 19's" each weeknight from 6pm - 10pm.

    After interviewing the likes of Justin Timberlake, Beyonce Knowles, The Red Hot Chili Peppers and Paris Hilton I moved behind the scenes and became the Promotions Manager of Programming, creating and delivering unique and irreverent survey promotions, stunts, events and contests for the 16 – 35 year-old market.

    In my final year at Nova I produced the weekday breakfast show (Hughesy, Kate & Dave), helping to make it the number one FM show in Melbourne. This involved managing the station’s highest profile talent, sourcing content, producing segments, organizing interviews and ensuring that breakfast content permeated all aspects of the station.

    DMG Radio

    Announcer
    Feb 2001 - Nov 2001
    Corey was part of the original Nova 96.9 lineup hosting the 10pm - 1am shift.

    Australian Radio Network

    Announcer - The Captain Turntable Show
    1999 - 2001
    Corey was part of the TTFM on-air lineup hosting the 10pm - 1am shift and regularly filling in for the night show.

    Hitz FM

    Announcer - The Captain Turntable Show
    1993 - 1997
    Where it all began!
  • PROJECT HIGHLIGHTS

    TAC
    Roadtrip Forever
     
    Campaign Executive
    Producer

    The goal of Roadtrip Forever was to cut through young people’s familiarity with traditional marketing campaigns, by inviting them to engage in realistic and relatable content, designed to highlight the consequences of dangerous driving. In an Australian first, Facebook integration was used to place the viewer and their best friend at the heart of the action, ensuring the impact was significant. 
     

    HOLDEN
    Kyle & Jackie O's
    Cruze Car Chase
     
    Development & Activation

    Designed to promote the Series II Holden Cruze, this interactive promotion generated a huge impact across the streets of Sydney, with almost 30,000 downloads of the app in two weeks. The promotion saw a virtual car travel through Sydney’s suburbs across two weeks giving listeners the chance to win the car and $10,000 cash. The ultimate interactive was promoted throughout breakfast, workdays and weekends.
     

    COTTON ON
     
    Band In Your Hand
     
    Campaign Executive
    Producer

    With the goal of raising funds from the sale of t-shirts for youth depression, we partnered Cotton On with The Temper Trap to build a unique and exclusive opportunity for consumers. As a thank you for every purchase, customers were awarded with a unique postcard which granted exclusive access to see the Temper Trap like never before... in Augmented Reality.
     
  • NAB

    Tour of Small Business

    NISSAN

    Micra Cityzen

    NAB

    Kill The Asterix
  • Voice Over Artist

  • Education

    Deakin University

    Communication and Media Studies, Media Arts 1998 - 2002
    Deakin University is one of Australia's new generation of universities.

    Mount Scopus College

    1982 - 1997
    Describe your study experience in a few sentences
  • Awards

    Facebook for Good Winner

    Roadtrip Forever (2014)

    APAC Branded Content & Entertainment Awards

    Best Integration - Silver (2013)
    Best Interactive - Silver (2013)

    Interactive Advertising Bureau Awards

    Roadtrip Forever - Public Service Finalist (2013)

    Best Multimedia Execution - ACRA Awards

    Holden: Kyle & Jackie O's Cruze Car Chase (2012)

    Best Multimedia Execution - �ACRA AWARDS

    Cotton On: Band In Your Hand (2011)

    SCA Awards

    Overall Individual Winner (2011)
  • Let's Chat!

    Email
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  • Contact me!